Pitch to concept
From pitch to final result
For De Mensen, Proximus and Eén we created a strategy for the launch of the TV Show 'Undercover'.
Them together with The Island have a giant network of people to reach. That's why we focused on creating a cool online experience that would catch the attention of the big public. And with success! An online game with more than 15.000 subscribers. The best players of the game could win tickets for the avant premiere of Undercover.